My coffee is not dark enough

Koffee Kult is an artisan coffee roaster that uses state of the art roasting equipment. Our roasters work differently than traditional coffee roasters. We use the newest hybrid technology that has uses closed system that reuses heat and reduces our carbon foot print.
Our roasters are the most responsive on the market and enable us to roast entirely through the bean rather than just baking the outside. This process can make the coffee look lighter than a normal roast BUT actually the coffee will taste better since the entire bean is roasted evenly. The saying goes, do not judge a book by it's cover.